Fabian Siegler has been an expert in internet marketing with the Federal Association of German Experts since November 6, 2016.
The statistics show that 98% of visitors don't make a purchase on their first click. Since you probably aren't using systematic retargeting, you're essentially handing this 98% (for whom you've already paid!) over to the competition instead of bringing them back. That's a complete waste of money.
Stanford University has shown that 75% of users judge a company’s credibility based purely on visual appearance. If your website looks outdated or “homemade,” customers won’t accept your premium prices. They’ll subconsciously view you as an amateur.
Almost all agencies will work for anyone who pays—even your next-door neighbor. If your service provider sells the same “winning strategy” to your competitors as well, your budget will go to waste. You’re paying for an arms race in which, in the end, only the agency wins.
More and more customers are no longer searching on their own—they’re asking AI instead. If your website doesn’t provide structured entity data, AI can’t read it. In the near future (voice search and AI), you simply won’t exist as an answer.
Losing customers due to loading times. Google’s statistics are ruthless: If a page takes longer than 3 seconds to load on a smartphone, 53% of visitors leave immediately. This means you’re losing every other potential customer right at the doorstep, before they’ve even seen what you have to offer.
Your team of experts is no substitute for Google. When skilled workers waste 39% of their time on routine inquiries, that’s not service—it’s a waste of capital. Anyone who still pays people today to do tasks that AI can solve in seconds is knowingly burning through their profit margin.
We combine websites, marketing, AI, creative services, e-commerce, and our own software into a digital infrastructure that drives visibility, inquiries, bookings, and growth.
Appointment scheduling, newsletters, invoicing tools, CRM, projects: five subscriptions, five logins, and none of them work together.
IberiaOne replaces them all. Developed in-house, included in every support package, and getting more powerful every month.
Most companies don't have a software gap—they have a collection of subscriptions. One tool for appointments, one for invoices, one for newsletters, and a spreadsheet for sales. Each is paid for separately, and none of them are connected to one another.
IberiaOne is our proprietary operating system for managing clients, inquiries, projects, appointments, quotes, invoices, bookings, marketing, and processes. It is included in every support package and is continuously being developed.
Here's how to reduce your software bill to a single line—and ensure your team is working with a single source of truth.
The monthly report is already out of date by the time you open it and shows exactly what the agency wants to show. You only see a small part of the picture.
Website, Google, Meta, LinkedIn, rankings, and competition data are fed live into a dashboard. You can check them whenever you want.
The classic agency report is a PDF that arrives once a month, is already out of date by the time you open it, and shows exactly the metrics that look good. You never find out what’s missing.
Let's flip that around. Website, Google, Meta, LinkedIn, rankings, and competition data all feed live into a dashboard. You see the same data we do.
That's more inconvenient for us—and better for you.
Most agencies sell your winning strategy to your neighbor the very next day. They help finance the arms race.
You’ll receive contractual territorial protection: no direct competitors in your region as long as we’re working for you.
Almost every agency works for anyone who pays—even your next-door neighbor. What you pay for in terms of strategy, positioning, and campaign logic will likely end up on your competitor’s desk just a few weeks later.
That is why territorial protection is an integral part of our service packages. As long as we are working for you, we will not serve any direct competitors in your region.
Your strategy remains your strategy.
Funnel logic, load time under 1 second, directly integrated with your CRM.
These days, a website has to do more than just look good. It has to guide visitors, convince them, address their concerns, and generate inquiries—without your team having to explain what it’s all about.
We build websites based on funnel logic: Each section has a specific purpose, every message contributes to the inquiry, and every technical decision is designed to drive conversions. Fast, clear, and directly integrated with your CRM.
This way, your website becomes not just a digital storefront, but a measurable sales channel.
Organic results, paid placements—as long as the competition is still using Google.
People no longer just search on Google. They ask ChatGPT, Perplexity, Gemini, or AI summarizers and expect an immediate recommendation. Anyone who doesn't show up there loses business before the first click even happens.
We structure content in a way that search engines and AI systems can understand, categorize, and reference it. At the same time, this creates paid visibility channels for new AI and response systems.
The goal is no longer just ranking. The goal is recommendation.
Meta, Google, LinkedIn, and Microsoft, based on weather and workload.
Especially on islands, weather, season, demand, and occupancy rates determine whether a campaign is worthwhile or just a waste of budget. Nevertheless, many campaigns run the same way every day.
We combine performance marketing with real-time data points: weather, availability, season, booking trends, and target audience. As a result, our budget, message, and channels are adjusted based on the actual situation, not on gut feeling.
This is how advertising works—not only visibly, but also economically.
A photo, two minutes of audio—or a face that never existed.
Not everyone wants to be in front of the camera. Not every company has the time for filming on an ongoing basis. Nevertheless, modern visibility requires personality, movement, and recognizable faces.
We create digital avatars and AI influencers that can be used for explanatory videos, campaigns, recruiting, product communication, and social media—featuring a real person if desired, or entirely artificial if preferred.
Not tied to any AI model—just the result. The copy, script, and subtitles in German, Spanish, and English are always included.
From product photos to campaigns for online stores, Amazon, and social media—in any language.
Many products have photos but no videos that drive sales. That is exactly what sets apart being seen from being sold today.
We transform product images into variations for online stores, Amazon, Meta, TikTok, Google, and other channels. A single image is used to create multiple hooks, formats, languages, and campaign approaches.
This way, a product doesn't just get content—it gets an entire performance system.
From cameras to drones, in the studio or on location: your team, your home, your boat.
AI is powerful, but not everything should be generated artificially. Rooms, people, boats, real estate, products, and a genuine atmosphere only come across as believable if they were actually filmed.
We produce on location or in the studio: photos, videos, drone footage, interviews, group shots, website content, and campaign materials. This results in raw footage that can later be further processed using AI.
This is how we combine real-world manufacturing with modern scalability.
Respond, check availability, and book appointments—based on your verified data.
Many AI chatbots answer questions. That's not enough. What really matters is whether the chatbot uses real data, checks availability, books appointments, and hands things off smoothly to your team.
We build AI customer service based on verified content, clear rules, and real system data. The AI answers questions it knows immediately. For questions it isn't sure about, it doesn't make up an answer but escalates them properly.
This results in support that doesn't just talk, but gets things done.
Instant responses, qualification, and appointment scheduling through your customers' preferred channel.
Many customers no longer send emails. They message via WhatsApp. That’s exactly where inquiries get lost if no one responds right away or if replies are left on personal cell phones.
We turn WhatsApp into a process: immediate responses, qualification, appointment scheduling, follow-ups, and CRM documentation all come together. The channel remains personal but becomes manageable.
This is how WhatsApp is transforming from a messaging service into a sales system.
Balearic Islands, Canary Islands, mainland: Claims are identified, reviewed, and processed immediately.
Resident and island discounts are commonplace in the Balearic Islands and the Canary Islands—and a hassle to manage. The customer claims they’re entitled to a discount, someone has to verify it, there’s no proof, the price is no longer correct, and in the end, your staff is arguing about percentages at the counter.
To that end, we have built an AI-powered system that detects whether a claim applies during the booking or ordering process, accepts and validates the supporting documentation, and automatically applies the correct price.
For your customers, this means: no need to ask for clarification, no disappointment at the register. For you, it means: no incorrect transactions, no retroactive corrections, no arguments—and a clearly documented process for accounting.
Brand store, content, and campaigns—all from a single source—for ten years now, not just since yesterday.
Amazon isn't just another sales channel that you can manage on the side. If you want to gain visibility there, you need a brand, content, a campaign strategy, and margin management.
We work together to develop the brand store, product content, campaign structure, and performance logic—not as isolated ads, but as a cohesive brand system.
This creates not just a listing on Amazon, but a storefront.
Added on top, linked to payment, shipping, and the system—you keep the margin.
Having your own online store is more than just a nice checkout page. It’s the channel where you have full control over customer data, profit margins, your brand, and repeat purchases.
We set up Shopify properly, integrate payment, shipping, inventory, CRM, email, and tracking, and thereby lay the foundation for scalable direct sales.
This way, your store will not only remain online but also remain financially manageable.
A portfolio, 450 marketplaces, margin calculated per channel—as Otto's lead agency in Spain.
Marketplaces expand reach, but they also increase complexity: commissions, shipping costs, pricing logic, inventory, product data, and return processes vary by channel.
We connect your product lineup to marketplaces via Mirakl, Otto, and other channels. IberiaOne calculates prices, inventory, and margins on a per-channel basis, so that growth doesn't turn into Excel work.
One data source, many sales channels—and no sales below cost.
You can't buy the Trusted Shops seal or Miles & More status—
, we'll guide you until you have both.
Thanks to Fabian and Jasmin, I've gained a lot of new insights into marketing. Working with them is based on trust, is professional, and is just plain fun. I highly recommend them.
The new website turned out absolutely beautiful, and you can really see how much work and attention to detail went into it. No matter what questions or changes we had, Jasmin was always friendly, patient, and incredibly quick to implement them. Working with her was straightforward and professional. We’re absolutely thrilled and would highly recommend Iberia Digital.
When I first started out in Mallorca, Iberia Digital helped me promote my services and attract customers right away. It didn’t take long before I started receiving my first inquiries, which led to new orders. Working with Fabian and Jasmin was professional, straightforward, and very effective. Now I’m also having Iberia Digital build my new website.
Jasmin and Fabian's team built me a new website that's finally generating leads. Two years earlier, I'd had another agency build a website for me, but it didn't generate a single lead. I've also gained new customers through additional Facebook marketing. It's been a great collaboration.
Websites, Marketing, Systems, and Content—a selection of projects from our portfolio.
As long as you know your craft
Managing growth from our 300-square-meter headquarters in Porto Cristo instead of working from the beach. While the market is dominated by work-from-home solutions and networks of freelancers, we’ve been focusing on genuine institutional stability in Mallorca since 2017. We’ve replaced the usual marketing gut feelings with industry standards.
She leads Webflow development and the entire design system. As a multi-certified Google Ads expert, she is also responsible for algorithmic precision and performance management directly on the front end.
With 20 years of experience, he ensures the strategic integrity of your market presence in accordance with expert standards as a Microsoft & LinkedIn Strategy Professional and an expert in internet marketing.
Our work isn’t based on empty agency promises, but on verifiable expertise: expert proficiency in internet marketing, member of the Forbes Council (’22/’23/’24), Top 100 Consultant 2025, Top Expert 2026, and official Miles & More partner. We don’t just create digital business cards—we implement a certified, high-performance infrastructure. We do this personally, on-site in Mallorca, and with the full capabilities of a well-coordinated team of experts.
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Visibility that
not only looks good,
but also sells
We develop content, campaigns, and digital systems for brands that don't just want to have a presence on social media, but want to achieve measurable growth.
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